From zero paid media to the number one premium dry-aged meat destination in Greece. Orimasis is the country's leading specialty butcher, sourcing from 20 farms across 7 countries and delivering nationwide. We took over when the brand had the product but not the creative to match it, and built both from scratch.
Three years. Three distinct phases. A brand that went from basic store photography to a visual language that stands alongside the best premium food accounts in Europe.
Orimasis had the rarest cuts in Greece, a certified dry-aging facility, and sourcing relationships most butchers never build in a lifetime. The brand existed. The problem was that nothing they were putting out communicated the calibre of what was inside.
No paid media. Creative that undersold the product. And a category with no established visual language in Greece. The opportunity was clear: whoever built the right presence first would own the niche.
We rebuilt the creative direction from the ground up: a consistent visual system built around the texture, depth and ritual of aged meat. Content that educated as much as it sold, the marbling grades, the farms, the aging process, the difference a proper cut makes.
Meta and Google Ads followed, targeting food enthusiasts, home grill culture, and Athens-area premium consumers. Performance campaigns ran alongside brand-building content, each feeding the other.
The result: a nationally recognised brand in a niche it now owns, with editorial coverage from two of Greece's most prominent media outlets.
