Kourinoushop is a multi-brand fashion e-commerce store competing in the most saturated category in Greek digital advertising, against marketplaces, established retailers, and dozens of shops selling the same inventory. Most accounts in this category settle for a return between two and three times ad spend. In the same month, on two separate platforms, Kourinoushop returned more than six.
Fashion e-commerce leaves no room for error. Every euro of ad spend competes directly against marketplaces, established retailers, and dozens of shops selling near-identical inventory. Most accounts in this category plateau at a return of two to three times spend and call it a good month.
Kourinoushop's account was running, but the campaign structure was working against itself: segmented, overlapping, competing for the same budget instead of building on it.
We rebuilt the account from the ground up: fewer, smarter campaigns replacing a fragmented structure, so each platform's optimization worked with us instead of against us. The same discipline applied across both Google and Meta.
Meta CTR reached 3.38%, cost per click dropped to €0.17, and 79 of 134 total transactions were driven directly by advertising in that period. No new budget. Same spend, restructured to actually compound.
A ROAS above six on one platform can be luck.
On two, in the same month, it is structure.